Privacy policy

BOUTIQUE JOLIE
PRIVACY POLICY

Effective Date: August 5, 2026

Introduction

Welcome to Boutique Jolie, a trade name and doing business as ("d/b/a") of Blush Boutique Inc. Throughout this Privacy Policy, the terms "Boutique Jolie," "Blush Boutique Inc.," "Company," "we," "our," and "us" refer to Blush Boutique Inc., a Michigan corporation doing business as Boutique Jolie.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit or use our website located at https://boutiquejolie.com (the "Website"), create an account, place an order, subscribe to our email or SMS communications, contact customer support, participate in promotions, or otherwise interact with Boutique Jolie.

By accessing or using the Website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our privacy practices, you should discontinue use of the Website.

Information We Collect

Boutique Jolie collects information that you voluntarily provide as well as information automatically collected when you use the Website.

Information you voluntarily provide may include your name, billing address, shipping address, email address, telephone number, account credentials, payment information, purchase history, product preferences, customer service communications, reviews, photographs you submit, promotional entries, and any other information you choose to provide while interacting with our Website or customer support team.

Payment card transactions are processed through independent third-party payment processors. Boutique Jolie does not store complete payment card numbers on its servers. Payment information is processed in accordance with the privacy and security practices of the applicable payment processor.

We also automatically collect certain technical and usage information when you visit the Website. This information may include your Internet Protocol (IP) address, browser type, operating system, device identifiers, referring website, pages viewed, dates and times of access, session duration, clickstream information, search activity, shopping cart activity, and other information generated through your interaction with the Website.

Cookies and Similar Technologies

Boutique Jolie uses cookies, pixels, web beacons, tags, local storage technologies, and similar technologies to improve Website functionality, personalize your shopping experience, remember customer preferences, maintain shopping carts, authenticate user sessions, analyze Website performance, measure advertising effectiveness, detect fraud, and better understand how visitors use our Website.

Certain cookies are necessary for the operation of the Website, while others help us improve our products, marketing, analytics, and customer experience.

We may utilize technologies provided by Shopify and third-party service providers such as analytics platforms, advertising partners, social media platforms, and marketing providers to better understand Website usage, measure advertising performance, personalize content, and deliver relevant advertisements across websites and devices.

Most web browsers allow you to modify cookie preferences or disable cookies. Disabling certain cookies may affect the functionality of portions of the Website, including shopping cart features, account access, and personalized shopping experiences.

How We Use Your Information

Boutique Jolie uses personal information for legitimate business purposes, including processing orders, providing customer service, managing customer accounts, fulfilling purchases, processing payments, arranging shipping, communicating regarding orders, responding to inquiries, preventing fraud, verifying customer identity, maintaining Website security, improving Website functionality, conducting analytics, administering promotions, complying with legal obligations, and enforcing our Terms of Service.

If you separately consent, we may also use your contact information to send promotional emails, newsletters, exclusive offers, product announcements, event invitations, and SMS marketing messages. You may withdraw your marketing consent at any time using the unsubscribe instructions included in our communications or by replying STOP to SMS marketing messages.

Your consent to receive marketing communications is voluntary and is not a condition of purchasing any products or services.

How We Share Your Information

Boutique Jolie does not sell your personal information for monetary consideration. We may disclose your personal information to trusted third-party service providers that perform services on our behalf and only to the extent necessary to operate our business. These service providers may include Shopify, payment processors, shipping carriers, fraud prevention providers, customer relationship management providers, cloud hosting providers, email delivery providers, SMS messaging providers, analytics providers, advertising partners, customer support platforms, accounting professionals, legal advisors, and other vendors that assist us in operating our Website and business.

We may also disclose personal information when required by law, court order, subpoena, governmental investigation, or other legal process, or when we believe disclosure is necessary to protect the rights, safety, property, customers, employees, or legal interests of Boutique Jolie or others.

In connection with a merger, acquisition, financing, corporate reorganization, sale of assets, or other business transaction, your information may be transferred as part of the transaction, subject to applicable legal requirements.

Shopify and Third-Party Technologies

Our Website is hosted through Shopify and utilizes various third-party technologies to operate efficiently and improve your shopping experience. These technologies may include payment gateways, shipping integrations, fraud prevention tools, analytics services, customer service platforms, email marketing providers, SMS messaging providers, and advertising technologies

These third parties may independently collect certain information through cookies, pixels, tags, APIs, software development kits (SDKs), and similar technologies in accordance with their own privacy policies. Boutique Jolie encourages customers to review the privacy policies of these third-party providers before using their services.

Online Advertising and Analytics

Boutique Jolie may utilize analytics platforms and advertising technologies to better understand how visitors use our Website and to improve our advertising efforts. These technologies may collect information regarding browsing behavior, pages visited, products viewed, shopping cart activity, referral sources, device characteristics, and interactions with advertisements.

Advertising partners may use cookies, pixels, and similar technologies to provide interest-based advertising across websites and online services. These technologies help us measure advertising effectiveness, understand customer interests, personalize marketing campaigns, and improve Website performance.

You may be able to manage certain advertising preferences through your browser settings or through applicable industry opt-out tools.

Email and SMS Communications

If you voluntarily subscribe to our email newsletter or SMS messaging program, Boutique Jolie may send promotional communications regarding new products, special offers, events, exclusive promotions, order updates, account notifications, and other business-related information.

Participation in our SMS marketing program requires your express consent where required by law. Consent to receive marketing text messages is not a condition of making a purchase. Message frequency may vary, and message and data rates may apply based upon your wireless carrier's plan.

You may unsubscribe from marketing emails by selecting the unsubscribe link contained within the email. You may opt out of SMS marketing communications at any time by replying STOP to any promotional text message. Transactional messages relating to existing orders, customer service requests, or legal notices may still be sent as permitted by law.

Boutique Jolie does not sell, rent, or share your SMS consent or mobile telephone number with third parties for their independent marketing purposes. Mobile information is shared only with service providers necessary to deliver messaging services, maintain our communications platform, process your requests, or comply with applicable legal obligations.

Data Security

Boutique Jolie maintains commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards include secure hosting environments, encryption technologies where appropriate, access controls, authentication procedures, vendor management practices, and routine security monitoring.

Although we take reasonable measures to protect personal information, no method of transmitting information over the Internet or electronically storing information can be guaranteed to be completely secure. Accordingly, Boutique Jolie cannot guarantee absolute security and disclaims liability for unauthorized access resulting from events beyond our reasonable control.

Data Retention

Boutique Jolie retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce our agreements, maintain business records, and satisfy legitimate business needs.

The length of time information is retained depends upon the nature of the information collected, the purpose for which it was collected, applicable legal requirements, tax and accounting obligations, fraud prevention needs, and operational requirements. When personal information is no longer reasonably necessary, we will securely delete, anonymize, or otherwise dispose of such information in accordance with applicable law.

Your Privacy Rights

Depending upon your state or country of residence, you may have certain legal rights regarding your personal information. Subject to applicable law, these rights may include the right to request access to the personal information we maintain about you, request correction of inaccurate information, request deletion of certain personal information, request a copy of your personal information in a portable format where applicable, limit or object to certain processing activities, withdraw consent where processing is based upon consent, and appeal certain privacy-related decisions.

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"). Subject to applicable law, eligible California residents may request information regarding the categories of personal information collected, the purposes for which personal information is used, the categories of third parties with whom personal information has been disclosed, and may request deletion or correction of qualifying personal information. Boutique Jolie will not unlawfully discriminate against any individual for exercising privacy rights afforded by applicable law.

To exercise any applicable privacy rights, you may contact us using the contact information provided below. We may request additional information to verify your identity before responding to your request.

Children's Privacy

The Website is intended for individuals who are at least eighteen (18) years of age or the age of majority in their jurisdiction. Boutique Jolie does not knowingly collect personal information from children under the age of thirteen (13). If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information as soon as practicable.

If you believe a child has provided personal information through our Website, please contact us immediately so that appropriate action may be taken.

Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") setting that allows users to indicate a preference regarding online tracking. Because there is currently no universally accepted industry standard governing DNT signals, Boutique Jolie does not currently respond to browser-based Do Not Track requests. We may continue to collect information as described in this Privacy Policy regardless of whether a DNT signal has been received.

International Users

Boutique Jolie operates from the United States. If you access the Website from outside the United States, you understand and agree that your information may be transferred to, processed, and stored in the United States or other jurisdictions where our service providers operate. By using the Website, you consent to such transfers to the extent permitted by applicable law.

Changes to This Privacy Policy

Boutique Jolie reserves the right to modify or update this Privacy Policy at any time to reflect changes in our business operations, legal obligations, technology, or privacy practices. Any revised Privacy Policy will become effective immediately upon posting to the Website unless a later effective date is expressly stated.

Your continued use of the Website after the effective date of any revised Privacy Policy constitutes your acknowledgment of the updated Privacy Policy.

Contact Information

If you have questions regarding this Privacy Policy, your personal information, or our privacy practices, please contact:

Blush Boutique Inc.
d/b/a Boutique Jolie

4370 Chicago Drive SW, Suite 118
Phone: (888) 898-7436
Email: info@boutiquejolie.com
Website: https://boutiquejolie.com

If you wish to exercise your privacy rights, submit a request regarding your personal information, or have questions regarding this Privacy Policy, please contact us using the information above. We will respond in accordance with applicable law.

By using the Website, creating an account, placing an order, subscribing to communications, or otherwise interacting with Boutique Jolie, you acknowledge that you have read and understand this Privacy Policy and consent to the collection, use, disclosure, and protection of your information as described herein.